Sensory & Consumer Insights
When it comes to the business of taking on taste, we recognise the value of meeting (and even exceeding) consumer expectations.
Our Sensory & Consumer Insights (SCI) team offers a full range of sensory evaluation and testing including customised consumer insights and early product development guidance. Involve SCI as early as possible, and at any project stage – from ideation through product guidance to goal validation.
Our SCI Tools & Resources:
- Top notch sensory facility with computerised sensory booths and lighting control (red, green, white); training and evaluation space for profiling and round-table discussion.
- Product renovation? We use a range of sensory testing methods selected to arrive at the answer such as difference testing (i.e. triangle test, different from control, same-different) and descriptive evaluation (static or temporal, quantitative or holistic).
- Product innovation? Consumer hedonic testing, as well as online consumer research tools, are all part of our repertoire.
To learn more about how we can partner together to meet your Sensory & Consumer Insights needs, please contact your Account Manager or our Customer Service Team.